Marketing Manager Clay Division

Ibstock, Leicestershire
Ibstock PLC

As our Marketing Manager you will be responsible for the development, ownership and delivery of the marketing plan for the Clay division of the business to drive profitable growth. Through a thorough understanding of our markets and customers/potential customers, you will use insights to create marketing initiatives which effectively promote our company, our products and our services based on fulfilling the needs of our customers and identify new opportunities for growth.

As our Marketing Manager, you will:

• Develop and own the Marketing Plan for the Clay Division and the link to Business Strategic Plans: Marketing, Sales, Ops, ESG, Technical
• Gather marketing insights on markets, customers/potential customers and competitors
• Use market research and analysis to direct marketing strategy and planning.
• Establish and strengthen marketing to marketing relationships with key customers
• Responsible for day to day delivery of marketing activities for the Clay Division, including marketing campaigns, PR, events, exhibitions, development of marketing collateral
• Creation and management of new product launches for the Clay Division
• Development of engaging and targeted content
• Demand and lead generation
• Evaluate marketing campaign effectiveness and drive continuous improvement
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Management of Clay Division Marketing Budget

As our Marketing Manager, we would ideally like you to have:

• Demonstrable experience in marketing, ideally within B2B environment
• Up-to-date knowledge of the latest trends and best practices in marketing and measurement
• A proven ability to manage a large workload and focused on delivering the plan
• An analytical mindset – comfortable with numbers and interpreting data/metrics
• Knowledge and understanding of insight gathering
• Experience of budget management

Knowledge of the UK construction industry and routes to market would be advantageous, but is not essential.

Don’t meet every single requirement? Studies have shown that some people from minority groups are less likely to apply to jobs unless they meet every single qualification. Here at Ibstock PLC we are dedicated to building belonging, empowering you to be your true self by offering a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Ibstock PLC are committed and passionate about building a diverse environment. We are proud to be an Equal Opportunity employer. You will receive consideration for employment without regard to gender, gender identity or expression, sexual orientation, race, religion, national origin, disability or age.